Apple’s senior VP of services, Eddy Cue, stated that creating a search engine to compete with Google would be financially unfeasible, costing billions and taking years

 

 

Apple’s senior VP of services, Eddy Cue, stated that creating a search engine to compete with Google would be financially unfeasible, costing billions and taking years. This statement was made in a filing related to the DOJ’s antitrust case against Google.

 

The DOJ and Google have agreed to potentially change their partnership, with Google proposing a ban on long-term exclusivity deals with Apple. Cue argues that ending the search deal would harm Apple, as it would lose revenue-sharing or have to remove Google Search, which would negatively impact users.

 

Cue also highlighted that Apple’s focus on privacy makes it economically risky to develop a search engine. He emphasized that AI chatbots are the future of search and warned that DOJ remedies could hinder Apple’s ability to serve its users.