In a recent interview, Snapchat CEO Evan Spiegel shared why he rejected Mark Zuckerberg's $3 billion offer to buy Snapchat when he was just 23. Spiegel believed in Snapchat’s future potential and felt confident it could grow independently.

 

 

In a recent interview, Snapchat CEO Evan Spiegel shared why he rejected Mark Zuckerberg's $3 billion offer to buy Snapchat when he was just 23. Spiegel believed in Snapchat’s future potential and felt confident it could grow independently. He valued the app's unique vision of visual communication and storytelling and preferred to control its direction rather than joining forces with Facebook.

Spiegel discussed this decision on the Diary of a CEO podcast, emphasizing the importance of trusting one's instincts. He also shared his approach to hiring at Snapchat, which includes testing new recruits on their first day to foster creativity. Spiegel values kindness, intelligence, and creativity in employees, believing these traits lead to a positive work culture.